INVESTMENT PRINCIPLES
CHRISTOPHER JOHNSON'S INVESTMENT PRINCIPLES
- Long-term approach. Investment success is easily derailed by rash, fear-induced decisions. Selecting an investment strategy for the long term – and sticking with it through good and bad times – is a prudent approach to asset management.
- Diversification. By diversifying investments across many asset classes we try to create a portfolio that limits the ups and down of the market. Diversification alone is not a guarantee of future returns, but it can help create a smoother ride to the eventual objective.
- Protection. Most investors can benefit from some sort of protection within their portfolios. There are many types of protection, and not every type is appropriate for every person. Protection can help mitigate downside risk as well as provide emotional support during times of market turbulence.
- Tax efficiency. It is not how much you earn bur rather how much you keep. Minimizing tax liability is critical to the long term accumulation of wealth and the maximization of retirement income.
- Control the things you can. Noone can accurately predict or control financial markets. However, we can help clients control the four principles listed above. By developing an investment plan centered around each client's goals and risk tolerance we seek to help them meet and exceed their unique objectives.
Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Past performance is no guarantee of future results. Please note that individual situations can vary. Therefore, the information presented here should only be relied upon when coordinated with individual professional advice.
